Let’s break it down with data to understand the key differences between SEO and PPC.
• SEO works by optimizing your website to rank organically in search engine
results pages (SERPs). According to BrightEdge, 53% of all web traffic comes
from organic search. SEO is often considered a long-term strategy, with results
becoming visible over time. The initial investment can be time and effort in
content creation, website optimization, and building authority through
backlinks.
• On the other hand, PPC (Pay-Per-Click) is a paid strategy where you bid for
placement in search engine results or on social media platforms. You pay each
time someone clicks on your ad. According to Google, businesses make an
average of $2 in revenue for every $1 they spend on Google Ads. PPC is ideal
for businesses seeking immediate traffic and visibility. However, once the
budget is exhausted, the visibility ends, making it a short-term strategy.
