Conduct an SEO audit using Google Search Console
Optimize all title tags, meta descriptions, headers, and image alt texts
Use structured data and focus on long-tail keywords
1. Ignoring SEO Basics
2. Not Defining a Clear Buyer Persona
Build buyer personas using analytics tools
Define pain points, goals, and preferences
Personalize your messaging and visuals across all campaigns
3. Overlooking Mobile Optimization
Use responsive design and fast-loading pages
Leverage Google’s Mobile-Friendly Test
Keep navigation and CTAs simple on mobile
4. Creating Content Without a Strategy
Use a content calendar
Align topics with search intent and business goals
Repurpose high-performing blog posts into reels, carousels, or infographics
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